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Wisconsin Bookwatch - October 2020
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By James A. Cox, Editor-in-Chief<br>
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<strong>Link:</strong> <a href="https://www.midwestbookreview.com/sbw/oct_20.htm#business" target="_blank">Wisconsin Bookwatch</a>
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Synopsis: Entrepreneurs, business managers, corporate executives, and their investors are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won't provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn't repeat itself and even genetics won't tell you everything you want to know. Tomorrow remains uncharted territory, but in the pages of "Uncharted: How to Navigate the Future", Margaret Heffernan demonstrates how we can forge ahead with agility.
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Drawing on a wide array of people and places, "Uncharted" traces long-term projects that shrewdly evolved over generations to meet the unpredictable challenges of every new age. Heffernan also looks at radical exercises and experiments that redefined standard practices by embracing different perspectives and testing fresh approaches. Preparing to confront a variable future provides the antidote to passivity and prediction.
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Ranging freely through history and from business to science, government to friendships, "Uncharted" challenges us to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.
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Critique: Thoughtful and thought-provoking, "Uncharted: How to Navigate the Future" is an extraordinarily informative and ultimately inspiring read that is especially recommended in these currently trying times of pandemic and economic distress. While especially and unreservedly recommended for corporate, community and college/university library "Business Planning & Economic Conditions Forecasting collections in general and Business Decision Making studies in particular. It should be noted for the personal reading lists of MBA students, academia, economists, business executives, and non-specialist general readers with an interest in the subject that "Uncharted: How to Navigate the Future" is also readily available in a digital book format (Kindle, $14.99) and as a complete and unabridged audio book (Blackstone Audio, 9781797113265, $39.99, CD).