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LOCATION: HOME -> BOOKS -> Willful Blindness






Published: March 1st, 2011
ISBN-10: 0802719988
ISBN-13: 978-0802719980
Publisher: Walker & Company

Purchase from:
Amazon.com | Barnes&Noble
Amazon.co.uk
Willful Blindness: Why We Ignore the Obvious at our Peril was first published in 2011.

Reviews...


Previews...
"Willful Blindness is an engaging read, packed with cautionary tales ripped from today's headlines as well as a trove of research on why we often stick our head in the sand. With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image -- and, even better, she points the way out of the darkness."
Dan Pink, author of 'Drive' and 'A Whole New Mind'

"In Willful Blindness, Margaret Heffernan speaks with a relentlessly constructive voice, acknowledging the psychological truth of the pervasive human tendency not to see uncomfortable realities, while at the same time identifying all the ways that individual managers and organizational leaders still possess the power and the capacity to take back their own sight. She looks, clear-eyed, at an uncomfortable phenomenon, even as she is sympathetic to why it is so common. There is no judgment in this book, only brave curiosity, a passion for truth and the practical mindset of someone who has built and led successful organizations herself. Readers will come away with the motivation to resist their own tendency to ignore the truths around them, as well as the insights and tools required to empower their teams and organizations to do the same."
Mary Gentile, author of 'Giving Voice to Values'

Daily Express
Wilful Blindness: Why We Ignore the Obvious at Our Peril
By Margaret Heffernan
Published Friday 25th February 2011

We can all be guilty of telling the truth and reluctance to acknowledge uncomfortable facts is all around but what makes us so inclined to willful blindness? Heffernan addresses this using psychological studies and interviews and applies her theory to explain why incidents such as the financial crisis occur.

Dr Mark's Business Psychology Blog
Wilful Blindness: Why We Ignore the Obvious at Our Peril
By Dr Mark Parkinson

Published online at:
http://drmarkparkinson.wordpress.com/2011/02/21/wilful-blindness/

Peer pressure, role modeling, obedience to authority, group think, cognitive dissonance, selective attention, love… it's a wonder we can think straight. Well actually a lot of the time perhaps we don't. Quite apart from the forces of social psychology messing with our minds, the plumbing of the brain itself does a great job of physically reducing the flow of what we know. Perhaps that's not surprising as we all have to deal with about 34GB of data every day. But does all this matter? In one sense, no, because it's what gets us through life. And you could argue it's what makes us uniquely human. But, and it's a big 'but', when it stops us seeing what we should see, and stops us doing what we should do, then it can be a major problem. Far more damaging than courageously 'turning a blind eye' in a sea battle (Nelson at the Battle of Copenhagen), because not 'seeing' or acknowledging uncomfortable truths can literally lead to disaster. The sort of disaster that can end in ecological calamity, world financial meltdown, health scandals, military failure and always, ruined lives. Small things like that.

If you want to know how this can be, and how we can all be unconsciously (and consciously) wilfully blind, then get a copy of Margaret Heffernan's new book: Wilful Blindness: Why we Ignore the Obvious at our Peril. It's just out in the UK and is published by Simon & Schuster.